Southwest Florida's Premier Boat Dealer

Your Boating LifestyleStarts With Fishtale

For over 30-years, the Fricke family has helped Southwest Florida families find the perfect vessel. Award-winning service, premium brands, and a passion for boating that matches yours.

Explore Inventory Call (239) 463-4448

Robalo Dealer Worldwide

30+

Years Family Owned

SWFL Locations

New Boats Pre-Owned Boats Value Your Trade Service & PartsGet Pre-Approved

Authorized Dealer

The Fricke family at Fish Tale Boats dealership in Fort Myers

1996

Our Story

Family Owned, Community Driven

For more than 30 years, the Fricke family has built Fish Tale Boats into Southwest Florida's leading boat dealership. What started as a single location has grown into three thriving dealerships across Fort Myers, Bonita Springs, and Naples.

We're more than just boat sales. Our Fort Myers location features a massive 14,000-square-foot service and parts center, where our Yamaha-certified Master Technicians deliver expert work with meticulous attention to detail.

The truth is, we love boating as much as you do. So we'll make sure your vessel spends less time in the shop and more time on the water.

30+

Years in Business

15+

Certified Technicians

New Boats for Sale in Southwest Florida

Find your next boat at Fish Tale, which has the largest boat inventory in Southwest Florida, serving Lee, Collier and Charlotte counties. Whether you are looking to buy a boat for offshore fishing or sunset cruising, our hand-selected collection of boats for sale features the industry's most trusted brands, including Grady-White, Chaparral, Robalo, and Premier Pontoons. Every boat is rigorously inspected to deliver the quality and performance you expect on Southwest Florida's Gulf waters.